Anatom is a Scottish company that produces outdoor footwear designed and tested in Scotland. A sister brand to Teko Socks, Anatom was introduced to The Workshop via WildFox Events. They were keen to support the work of a local manufacturing social enterprise and with their emphasis on ‘designed in Scotland’, together, we are another good ‘fit’!
We have worked with Anatom to create some unusual products that have given our team an opportunity to design and build some complex items in both wood and metal. These have ranged from a 16 holed walking pole stand to a trapezoid shaped wooden boot fitting stools, metal and wood boot fitting ramps, a Perspex boot display and a set of 50 redwood name plaques. Each item is engraved by the laser cutter to create bespoke branded products.
Working with Anatom has also given us an interesting insight into everyday retail trade terminology. Familiar to some, less so to others, we were particularly tickled by the ‘shelf talker’ which is defined as “a printed card or other sign attached to a store shelf to call buyers' attention to a particular product displayed in that shelf”. So now we have a name for all those supermarket price signs we see so often!
Gemma Henderson is the Business Manager at The Workshop Aberfeldy. Always inspired by the variety of products that 'walk through the door', this blog highlights some of the more interesting projects that are created here in The Workshop.